Leadership. Vision. Purpose. Followers.
5 GREAT ASIAN LEADERS
Tang Choon Keng
C.K. Tang Limited

The late Mr. C.K. Tang died at the ripe age of 99 on 3 Sep 2000.He is the founder of C.K. Tang Limited.

Ng Teng Fong
Far East Organization

The late Mr. Ng Teng Fong died at the age of 82 on 2 February 2010.He is the founder of Far East Organization.

Liew Mun leong
CapitaLand

Mr. Liew Mun leong, 67, is the founder of CapitaLand and Provost’s chair Professor in NUS Business School, as well as the Faculty of Engineering.

Ho Kwon Ping
Banyan Tree Holdings

Mr. Ho Kwon Ping, 61, is the founder of Banyan Tree and Executive Chairman of Singapore Management University (SMU).

Lincoln Cheng
Zouk Club

Mr. Lincoln Cheng, 64, is the founder of Zouk Club.






Tang Choon Keng - TANGS (Thursday 4 July 2013 / 22:13)





C.K. Tang Limited is a story of how the vision, fortitude and integrity of a young Chinese immigrant helped create one of Singapore’s premier retail companies today.

From its humble beginnings, C.K.Tang Limited has established itself as a prominent leader in Singapore’s vibrant retail scene. Its continued existence can be attributed to its ability to adapt well to changing consumer trends by recognising the need for focused marketing and diversity in business.

Today, in addition to TANGS Orchard and TANGS VivoCity in Singapore and TANGS Malaysia, C.K. Tang Limited has a number of niche boutiques and specialty businesses both in Singapore and Malaysia, each with its own unique identity and customer base. Committed to continually set trends in retailing, C.K. Tang Limited is poised to take on new challenges with dynamism.


History of the organization

Tangs' founder, Tang Choon Keng, came to Singapore from Swatow, China in 1923. He started out as an itinerant hawker, peddling embroidered linens to Western expatriates living in Tanglin, Holland Road, Bukit Timah and Katong. Tang built his trade on the philosophy of honesty, integrity and value for money. On these principles, his business began to grow. With the increased sales, Tang could no longer go from house to house to sell his goods therefore, he rented a shop space at 231 River Valley Road and set up his first shop called the House of Tang. His range of merchandise expanded to include Chinese arts and crafts, ornaments and souvenirs. The shop prospered and had an expansion where it brought over the ground and second level as well as the two shop fronts beside it.

In 1940, the store moved across the street to a three-storey building that Tang had built on land acquired from six adjacent shops. The building is located at 241 River Valley Road and was named the C. K. Tang Building but was later renamed the Gainurn Building after Tang's father, Tang Gan Urn. During the Occupation years, the Japanese soldiers had wanted to use the store as their dormitory but the idea was later abandoned when they found quarters elsewhere. Hence the shop came out of the episode relatively unscathed.


Brief information of the leader

Tang Choon Keng (b. 12 September 1901, Swatow, China- d. 3 September 2000, Singapore), a Teochew, established the landmark departmental store C.K. Tang in Singapore. He is known as C. K. Tang for short, a.k.a. Tang Un Tien and nicknamed the "Tin Trunk Man" or the "Curio King".

Born in Swatow, China at the turn of the 20th century to a Presbyterian pastor, Tang Choon Keng first arrived in Singapore in 1923. He made a living peddling hand-made Swatow lace and embroidery door-to-door. He carried his goods in a tin trunk which remained in his possession as a reminder of his humble beginnings.

Tang's first wife, with whom he had eight children, passed away in 1981. He subsequently remarried. Once kidnapped by four armed thugs in 1960, Tang was freed unharmed within 84 hours after the family reportedly paid $150,000 in ransom. Tang was a staunch Christian who spoke of honesty and hard work as his guiding principles. He instituted the policy of not opening the departmental store on Sunday so his family and Christian staff could go to church.

Tang philosophy is "Honesty is my foundation"

Leadership Styles
Tang portray Visionary and People-Oriented leadership traits.


Visionary
Tang's hard work gave him enough funds to begin a larger venture. He established a departmental store in 1932 with an initial sum of $3,000 with his first shop set up on the first floor of a building in River Valley Road. Subsequently, he built an impressive building at the corner of Jalan Mohamad Sultan and River Valley Road. His vision of expanding the business was further realised when he bought a 1,351 sq m piece of land at the corner of Orchard and Scotts roads in 1958. Although the site faced the Tai San Ting Cemetery, which usually known as “bad luck” but he discover the deeper reason and felt it had commercial value as many British housewives in the Tanglin area passed it by on their way to the city. The green-tiled roof and facade was modelled after the Imperial Palace in the Forbidden City in Beijing but was demolished in 1982 to make way for the new Tang complex. The shop was voluntarily closed in 1960 by Tang due to problems with the trade unions, but was re-opened the following year.

Tangs vision did not stop him there, he was ready to expand his business. This came to fruition in 1982 when the Tang complex, a 33-storey deluxe Dynasty hotel and the Tangs shopping complex were built at the same site.

In 1991, Tangs expand its business overseas. It opened the first overseas branch in Kuala Lumpur, Malaysia. Tang also collaborated with Malaysia's Mayang Sari Bhd to develop real estate, hotels, hotels and commercial properties in Kuala Lumpur. He also assisted the Dairy Farm International Holdings in its retail business in Malaysia.

People - oriented
Tang’s placed his family and employees benefit before him. His policy of not operating on Sundays was carried on till 1996. In deference to Tang's Christian faith, Tangs was the only departmental store that is close so that Christian staff could attend church on Sundays. As a staunch Christian, Tang spoke of honesty and hard work as his guiding principles.

Tang's distinctive management philosophy was the focus on people, both customers and staff. Emphasis was given to quality of the staff, reasonable pricing and warm service. Tang believed in investing in his staff, as his front line staff would be the ones who would be in direct contact with the customers and he believed that the image of the store depended on them. As a result, Tang reserved a substantial annual budget for staff training, which included tailored programs for sales staff, supervisor and management whereby supervisors and managers were expected to undergo a minimum 100 hours of training. Tang also made an effort to get in touch with his staff at all levels, in order understand his customers' expectations on product and service quality. Despite the company's poor financial results in certain years, Tangs retained its reputation for good service and reliability.

How did his leadership style applied to the  hospitality industry

Being a people-oriented leader, Tangs knew about the importance of guest satisfaction therefore he insist that all his employees should undergo training in order for them to be consistent in service delivery. By training his employees, he is helping them to grow and develop with the organization.  In addition, Tangs practice continuous improvement and would not stop making its outlet to be on a competitive edge. This is essential to hospitality leaders as there are always ever changing demands and expectation from the guest and organisation need to improve to keep up with the external and internal threats. Moreover, in the hospitality industry, employees are your competitive edge and they are the ones to create the difference and make your company stands out. Tangs did a great job in caring for his employees needs and also taking care of the welfare of all the stakeholders. To be on the top of the hospitality industry, leader must balance all these factors that help the organisation to grow and develop. 

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